B2B Website Design
Websites for Johannesburg businesses that sell to other businesses
A Johannesburg Studio That Understands the B2B Sale
Business-to-business buying looks nothing like consumer buying. There is no impulse. There are three or four people involved, one of whom will never speak to you. The cycle runs weeks or months, the decision gets justified to somebody more senior, and procurement will ask for documents before anyone talks about price.
Almost all website advice is written for consumer selling, which is why so many B2B websites underperform. Keeden Marketing builds for the actual B2B sale, for businesses across Johannesburg.
Businesses We Work With Across Johannesburg
We work with businesses across Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston, from our studio in the Edenvale and Bedfordview area. Fallon meets you at your premises — for a B2B business that is usually essential, because the sales process is impossible to design for over email.
Being a local studio matters here more than in most work. B2B projects need repeated input from people who are busy, and getting decisions made in a room in half an hour beats a fortnight of email. We serve a defined Johannesburg area by choice rather than taking work from anywhere.
Design for the Committee, Not the Visitor
A B2B enquiry is rarely one person deciding. There is the person with the problem, the technical person who will judge whether you can do it, and the person who signs. Each needs different content: the first wants to know you understand their problem, the second wants specifications and evidence, the third wants credentials, references and pricing structure. A site built only for the first will stall at the second, which is why so many good enquiries go quiet.
Evidence Beats Adjectives
B2B buyers discount claims and weigh evidence. A documented case study naming the sector, the problem, what you did and what changed is worth more than any amount of copy about your commitment to excellence. Three or four proper case studies across the sectors you serve will do more work than a redesign, because the buyer is looking for the engagement that resembles theirs.
Give Procurement What It Will Ask For
Every serious B2B enquiry eventually becomes a document request: company registration, tax clearance, B-BBEE certificate, insurance cover, references, a capability statement. If those live in one place on your website, you get loaded as a vendor in days instead of weeks — and you win the work where a competitor could not assemble the paperwork before the deadline. It is the least glamorous page on a B2B site and frequently the one that closes deals.
Industries We Build For
Different B2B sectors need genuinely different sites, so we have written a page for each of the ones we work in most: law firms, accounting practices, financial advisors, insurance brokers, engineering firms, industrial suppliers and manufacturers, consultancies, recruitment agencies and property developers. If your sector is not listed, the principles above still apply and we are happy to talk it through.
We have written a page for each of the sectors we work in most: law firms, accounting practices, financial advisors, insurance brokers, engineering firms, industrial suppliers and manufacturers, consultancies, recruitment agencies and property developers. Whatever the sector, an existing site is usually better served by a website redesign than a rebuild from scratch, and AI SEO increasingly decides whether a buyer’s assistant names you at all. Our prices are published and the first consultation at your premises is free.
B2B Website Design — Common Questions
How is a B2B website different from any other website?
The buyer is a group rather than a person, the cycle is weeks or months, and procurement will ask for documents before price is discussed. That changes what the site has to contain — technical evidence, credentials and compliance documents alongside the sales message.
We sell through relationships, not the website. Does it matter?
It matters at the point where a referral or a contact checks you before responding. The site’s job in a relationship business is to confirm rather than to generate, which changes what it needs to say but not whether it needs to be good.
Should we publish pricing?
Rarely a price list, but almost always a pricing structure — what drives cost, how you charge, roughly what a typical engagement runs. It filters enquiries and it answers the question the buyer has to take to their finance person.
What is the single highest-return page on a B2B site?
Usually the compliance and credentials page, followed by case studies. Neither is glamorous. Both are what a serious buyer needs before they can proceed internally.
Which areas do you cover?
Businesses across Johannesburg East and Sandton, including Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston.
Where to Start
Walk us through how an enquiry actually becomes a client in your business and we will show you where the website should be doing more. First consultation free anywhere in our Johannesburg service area.
In conclusion
Design Gallery
Design Gallery
