Law Firm Websites
Website design for attorneys and law firms across Johannesburg
Built for Johannesburg Firms, Designed in Person
Someone looking for an attorney is usually in the middle of something difficult — a retrenchment, a divorce, a dispute with a contractor, a deceased estate. They are not shopping around for the cleverest firm. They want to know that you handle their kind of matter, roughly what it will cost, and that they can speak to a human being this week.
Keeden Marketing builds websites for law firms across Johannesburg that answer those three things quickly, and do it without the stock photography of gavels and columns that makes every firm look identical.
Firms We Work With Across Johannesburg
We work with firms across Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston, from our studio in the Edenvale and Bedfordview area. Fallon Luksich comes to your offices — for a law firm that usually means a short meeting between consultations, and we work around your diary.
Most firms draw their work from a defined area, so your suburb, your building, your parking and which courts you appear in all belong on the site. A firm in Bedfordview competing on “attorneys Johannesburg” will lose; the same firm competing on its practice areas plus its actual area wins far more often.
Practice Area Pages Are How Clients Find You
Nobody searches for “law firm”. They search for what has happened to them: unfair dismissal, an antenuptial contract, a Road Accident Fund claim, a rental dispute, winding up an estate. A firm with a proper page for each practice area it genuinely works in will consistently outperform a single services page, because the client recognises their own problem before they ever pick up the phone. We build one page per practice area, written in the language clients use rather than the language pleadings use.
Attorney Profiles That Do Some Work
The attorney profile is the most-visited page on most law firm sites and usually the least useful. A profile that lists an LLB and admission year tells a prospective client nothing. One that says which matters this attorney handles, which courts they appear in, what languages they speak and how long they have been doing it lets a client choose a specific person — which is what they are actually trying to do.
Advertising, the Code of Conduct and Careful Copy
Attorneys in South Africa may advertise. The Legal Practice Act and the Legal Practice Council’s Code of Conduct permit marketing across most media, including digital and social, subject to the Rules. What that means in practice is that copy has to stay accurate and professional and stop short of claims about outcomes or comparative superiority. We write law firm copy on that basis — describing your practice areas, your experience and your process rather than promising results. We are designers, not compliance advisors, so we always recommend your final wording is checked by whoever handles compliance in the firm.
Enquiry Forms, Privilege and POPIA
This is where most law firm websites are quietly a problem. An open “tell us about your matter” form invites a prospective client to put confidential detail into an unencrypted email, before any mandate exists and with no conflict check done. We build short enquiry forms that take a name, a contact number and the type of matter in general terms, with clear wording that the form is not for confidential detail and that no attorney-client relationship arises from sending it.
This sits alongside the other B2B website design work we do in Johannesburg, including accounting practices and consultancies. If your current site is dated rather than wrong, start with a website redesign instead, and consider AI SEO once it is live. Our prices are published, and the first consultation at your offices anywhere in our Johannesburg service area is free.
Law Firm Websites — Common Questions
How many practice area pages should we have?
One for each area you genuinely take work in — usually between six and twelve. We would rather build eight substantial pages than twenty thin ones, which is a pattern search engines treat poorly and which makes a small firm look like it does everything.
Can we publish client testimonials?
Approach with care. Beyond the confidentiality problem of identifying a client and their matter, testimonials that make comparative claims sit awkwardly with the Code of Conduct. We build credibility through practice areas, attorney experience, professional memberships and clear process instead.
Should we publish our fees?
Most firms cannot publish a fixed fee for litigation, and should not try. What you can do is explain how you charge, whether you offer an initial consultation at a fixed rate, and what a client should expect on cost at each stage. That answers the question people are too uncomfortable to phone and ask.
Can you handle a multi-attorney firm with different practice groups?
Yes. Each attorney gets a profile and each practice group gets its own set of pages under one firm identity, so a client can navigate to a specific person or a specific problem rather than enquiring blind.
Which areas do you cover for in-person meetings?
Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston, and surrounding Johannesburg East and Sandton suburbs.
Where to Start
We will come to your offices between consultations, look at the site you have and tell you which practice areas are worth building out first. The first consultation is free anywhere in our Johannesburg service area.
In conclusion
Design Gallery
Design Gallery
