Insurance Broker Websites
Website design for short-term and commercial insurance brokers across Johannesburg
Designed in Johannesburg, for Johannesburg Brokerages
An insurance broker’s website has two jobs that pull against each other. It has to win new business from people comparing three brokers, and it has to hold existing clients at the two moments that decide whether they stay — renewal and a claim.
Most brokerage sites are built entirely for the first job. Keeden Marketing builds for both, for brokerages across Johannesburg.
Brokerages We Work With Across Johannesburg
We work with brokerages across Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston. Fallon comes to your offices to understand your book — a commercial brokerage insuring warehouses in Germiston needs a very different website from a personal lines brokerage in Bedfordview.
Commercial insurance in particular is a local business. Clients want a broker who has seen the premises and who will physically attend when something goes wrong, so your Johannesburg base and your willingness to come out belong on every page.
Cover Categories, Not a Wall of Text
Prospective clients arrive knowing roughly what they need insured — a business, a fleet, a building, plant and machinery, liability, a household. They do not arrive wanting to read about your commitment to service excellence. A page per cover category, each explaining what it covers, what it typically excludes and what information you will need to quote, matches how people search and how they decide.
Licensing and Disclosure, Built In
As an authorised financial services provider your licence number belongs on your external communication, including your website, along with your authorised categories and required disclosures. Beyond the obligation it is a straightforward trust signal — a prospective commercial client can verify your brokerage on the FSCA register before phoning. We build it in visibly rather than tucking it into a footer, and we recommend your compliance officer approves the final wording.
The Claims Page Is Your Retention Tool
A client at the moment of a claim is deciding whether to renew with you. A clear claims page — what to do first, what to photograph, what documents you will need, who to phone after hours, what happens next and roughly how long each stage takes — is the most valuable page on a brokerage website and almost nobody builds one. It reduces panicked phone calls and it is the single best argument for why a broker beats buying direct.
Commercial Quoting and What You Need Up Front
Commercial quotes stall because the broker is missing information. A page that sets out exactly what you need to quote each class of business — financials, asset schedules, claims history, occupancy details, safety certificates — lets a prospective client arrive prepared and shortens your quoting cycle considerably.
This sits alongside the other B2B website design work we do in Johannesburg, including financial advisors and industrial businesses. If your current site is dated rather than wrong, start with a website redesign instead, and consider AI SEO once it is live. Our prices are published, and the first consultation at your offices anywhere in our Johannesburg service area is free.
Insurance Broker Websites — Common Questions
Do we need to display our FSP licence number?
An authorised provider’s licence number must appear on external communication, and your website counts. We build it in visibly along with your authorised categories, since it also lets a prospective commercial client verify you on the FSCA register. Have your compliance officer confirm the exact wording.
Should we build online quoting?
Rarely worth it for commercial lines, where quoting depends on information no form can sensibly capture. A well-built enquiry that collects the right starting information usually beats a quoting engine that produces numbers you have to walk back.
What actually belongs on a claims page?
First steps, what to photograph, the documents you will need, an after-hours number, what happens at each stage and rough timelines. It is the most-used page on a brokerage site and the one most likely to be missing.
We do both personal and commercial lines. One site or two?
One site with a clear split. The two audiences want different things but they share your licensing, your claims service and your brand, and splitting into two sites halves the authority of both.
Which areas do you cover?
Brokerages across Johannesburg East and Sandton, including Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Germiston, Morningside, Sunninghill and Bryanston.
Where to Start
Show us your book and your current enquiry process and we will tell you where the site is losing business. First consultation free at your offices anywhere in our Johannesburg service area.
In conclusion
Design Gallery
Design Gallery
