Consulting Firm Websites
Website design for consultancies and independent consultants across Johannesburg
A Johannesburg Studio for Johannesburg Consultancies
Consulting is the hardest thing on the internet to sell, because the product is judgement and everybody claims to have it. Strip the branding off most consultancy websites and you cannot tell them apart — the same language about partnership, insight and tailored solutions, and no way for a buyer to work out whether you have actually solved their problem before.
Keeden Marketing builds consultancy websites across Johannesburg around evidence rather than adjectives.
Consultancies We Work With Across Johannesburg
We work with consultancies and independent consultants across Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston. Fallon meets you at your offices, or somewhere convenient if you work from client sites most of the week — which most consultants do.
Johannesburg is where most of the country’s corporate head offices sit, and a great deal of consulting work still gets awarded to people who can be in the room tomorrow. Your location and your reach belong on the site rather than being left implied.
Say What You Actually Do, in the First Line
The most common failure on a consultancy website is a homepage that could describe any consultancy. If a buyer cannot tell within one sentence what problems you solve and for whom, they leave. Narrowness sells here: “operational improvement for manufacturers” wins more work than “strategic business solutions”, even though it appears to exclude more prospects, because it tells one specific buyer they have found the right firm.
Methodology Is What Justifies the Fee
Buyers paying consulting rates want to know they are buying a repeatable process rather than one person’s improvisation. A page describing how you actually work — the phases, what happens in each, what you need from the client, what gets delivered and roughly how long it takes — does two things: it justifies the fee and it pre-empts half the questions in the first meeting.
Case Studies Are the Product Demonstration
Consulting has nothing to show a buyer except its record. A usable case study names the sector, the situation, what you were asked to do, how you approached it and what changed — with numbers wherever a client will let you use them. Where the client must stay confidential, an anonymised version with sector and scale still works. Four proper case studies will outperform an entire site of capability statements.
Credentials That Survive a Procurement Review
Corporate and public sector clients cannot appoint you on the strength of your website copy. They need company registration details, tax clearance, B-BBEE status, professional indemnity cover, consultant CVs and references. Consultancies that keep all of that current in one place get through vendor vetting while competitors are still hunting for a certificate, and in tendered work that is frequently the whole difference.
This sits alongside the other B2B website design work we do in Johannesburg, including accounting practices and recruitment agencies. If your current site is dated rather than wrong, start with a website redesign instead, and consider AI SEO once it is live. Our prices are published, and the first consultation at your offices anywhere in our Johannesburg service area is free.
Consulting Websites — Common Questions
Will narrowing our positioning cost us work?
It usually gains work. A specific claim tells one buyer they have found the right firm; a broad claim tells nobody anything. You can always take adjacent work that arrives, but you will not get the enquiry at all if the site says nothing.
Our client work is confidential. Can we still publish case studies?
Yes. An anonymised case study giving sector, scale, the situation, your approach and the outcome does nearly all the work. Buyers are looking for an engagement shaped like theirs, not a client name.
Should we publish our rates?
Not usually a rate card, but a pricing structure helps — how you charge, whether you work on fixed fee or time, and the rough size of a typical engagement. It stops you spending time on buyers who were never in range.
Do we need a blog or thought leadership section?
Only if you will actually maintain it. A dormant blog with three posts from 2021 damages credibility more than having none. Four strong case studies and a clear methodology page beat sporadic thought leadership every time.
Which areas do you cover?
Consultancies across Johannesburg East and Sandton, including Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston.
Where to Start
Tell us about the last three engagements you won and we will show you what the website is failing to say. First consultation free anywhere in our Johannesburg service area.
In conclusion
Design Gallery
Design Gallery
