Financial Advisor Websites
Website design for financial advisors and planners across Johannesburg
A Johannesburg Studio That Understands the Disclosure Rules
Financial advice is a trust purchase made by someone who has usually been burned, or knows somebody who has. A prospective client landing on your website is running a quiet checklist: are you licensed, how do you get paid, are you tied to one product house, and can I meet you in person.
Keeden Marketing builds websites for financial advisors and planners across Johannesburg that answer that checklist plainly, in the order clients actually ask it.
Advisors We Work With Across Johannesburg
We work with advisors and practices across Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston, from our base in the Edenvale and Bedfordview area. Fallon meets you at your offices, and for advisors who work from home or a shared space we will meet somewhere nearby instead.
In-person still sells financial advice. Most clients want to sit across a table from the person handling their retirement, so your Johannesburg location and your willingness to see people face to face are selling points rather than logistics — and they belong on the site accordingly.
How You Get Paid, Said Out Loud
Commission, fee-based, a mix, a percentage of assets under advice — clients do not know the difference and are usually too polite to ask. The advisors who put it in writing on the website win a disproportionate number of the enquiries, because it removes the suspicion that makes people hesitate. A plain page explaining how you are remunerated, what a first meeting costs and whether you are tied or independent does more for conversion than any amount of design.
Independent or Tied — Be Explicit
If you are independent and can advise across product houses, that is a genuine differentiator and should be stated in the first two lines of the homepage. If you are tied to one provider, saying so plainly costs you the clients who were never going to stay anyway and builds credibility with everyone else. Vagueness on this point is what clients read as evasiveness.
Licensing and Disclosure Are Not Optional Extras
An authorised financial services provider’s licence number has to be visible on external communication, and that includes your website. On a great many advisor sites it is either missing or hidden in a footer nobody reads. We build the disclosure properly: your FSP name and number, your authorised categories, and the required disclosure documents where a client can find them. It satisfies the obligation and it doubles as the strongest trust signal on the page — a prospective client can verify you on the FSCA register in thirty seconds. We are designers rather than compliance advisors, so your compliance officer should sign off the final wording.
Enquiry Forms, POPIA and Financial Information
A contact form asking a prospective client to describe their financial position is collecting sensitive personal information, usually by unencrypted email, before any advice relationship exists. We build short enquiry forms that take a name, a contact number and a general indication of what the client wants to discuss, with clear wording that the form is not for financial detail or account numbers.
This sits alongside the other B2B website design work we do in Johannesburg, including insurance brokers and accounting practices. If your current site is dated rather than wrong, start with a website redesign instead, and consider AI SEO once it is live. Our prices are published, and the first consultation at your offices anywhere in our Johannesburg service area is free.
Financial Advisor Websites — Common Questions
Do we have to show our FSP number on the website?
An authorised provider’s licence number must appear on external communication, and a website is external communication. We build it in properly rather than hiding it in a footer, because it is also the fastest way for a client to verify you on the FSCA register. Your compliance officer should confirm the exact wording for your licence categories.
Should we explain how we are paid?
In our experience it is the single highest-converting page on an advisor site. Clients are suspicious about remuneration and too uncomfortable to ask. Answering it plainly removes the hesitation.
Can we publish client testimonials or performance figures?
Testimonials need care and past performance claims need considerably more. Both attract regulatory attention and set expectations you cannot control. We build credibility through your licensing, your qualifications, your process and your independence instead.
Can the site handle appointment booking?
Yes, and for advisors it usually works well — a prospective client who can book a fifteen-minute introductory call without phoning is far more likely to start the conversation.
Which areas do you cover?
Advisors across Johannesburg East and Sandton, including Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Germiston, Morningside, Sunninghill and Bryanston.
Where to Start
We will come to your offices, look at how your current site handles disclosure and enquiries, and quote a fixed price. First consultation free anywhere in our Johannesburg service area.
In conclusion
Design Gallery
Design Gallery
