Industrial Company Websites
Website design for manufacturers, suppliers and industrial businesses across Johannesburg
Built for Buyers on the East Rand and Across Johannesburg
An industrial website has one reader who matters: somebody who needs a part, a material or a machine, knows roughly what it is called, and is checking whether you stock it before they phone. If your site is four pages of company philosophy and a contact form, they have already opened your competitor’s catalogue.
Keeden Marketing builds websites for manufacturers, suppliers, fabricators and distributors across Johannesburg, built around the catalogue rather than around the company story.
Businesses We Work With Across Johannesburg
We work with industrial businesses across Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston and the wider East Rand, from our studio in the Edenvale and Bedfordview area. Fallon comes to your premises, because you cannot photograph or describe a product range you have not walked through.
Industrial buying is stubbornly local — a fabricator in Germiston or a supplier in Wadeville wins work because a buyer can collect the same afternoon. Your location, your delivery radius and whether you allow collections belong on the site, not just on the contact page.
Spec Sheets, Drawings and Downloads
Technical buyers want documents. Data sheets, material certificates, dimensional drawings, installation guides, safety data sheets. A site that puts current versions of those a click away saves your sales staff a great deal of emailing and, more importantly, gets you specified — because the engineer writing the specification uses whatever documentation they can actually find.
Certifications, Standards and Compliance Documents
For industrial supply, credibility is documentary. Quality management certification, product standards you comply with, test certificates, company registration details, B-BBEE status and tax clearance — these are what a procurement officer needs before you can be loaded as a vendor. Putting them together on one page turns a two-week vendor onboarding into an afternoon, and it wins the tenders where a competitor could not produce the paperwork in time.
The Catalogue Is the Website
Everything else is secondary. Products grouped the way buyers think about them, each with a proper description, the specifications that matter, the sizes or grades you carry and a clear enquiry button. It does not have to be an online shop — most industrial businesses quote rather than sell at list price — but a buyer must be able to find the item and send an enquiry about it in under a minute.
Photography of the Real Thing
Stock photographs of generic machinery are worse than no photographs at all, because a buyer can tell instantly and it makes them wonder what else is not real. Photography of your actual factory, your actual stock on the racks and your actual team is the cheapest credibility available to an industrial business, and we plan for it as part of the project rather than hoping something turns up.
This sits alongside the other B2B website design work we do in Johannesburg, including engineering firms and other B2B businesses. If your current site is dated rather than wrong, start with a website redesign instead, and consider AI SEO once it is live. Our prices are published, and the first consultation at your offices anywhere in our Johannesburg service area is free.
Industrial Websites — Common Questions
Do we need an online shop?
Usually not. Most industrial businesses quote rather than sell at list price, and a shop creates pricing problems. What you need is a catalogue a buyer can search and enquire from quickly.
We have hundreds of products. Is that manageable?
Yes, provided we structure the categories around how buyers search rather than around your internal stock codes. Large catalogues are a data exercise more than a design one, and we will plan the import with you.
Can the site host our spec sheets and certificates?
Yes, and it should. Technical documentation a click away is how you get specified, because engineers write specifications from whatever documentation they can find.
What about tender and vendor onboarding documents?
We build a single compliance page holding your company registration, certifications, B-BBEE status and tax clearance. It shortens vendor onboarding considerably.
Which areas do you cover?
Johannesburg East, the East Rand and Sandton, including Edenvale, Bedfordview, Germiston, Kempton Park, Greenstone, Modderfontein, Linbro Park, Linksfield, Sandton, Morningside, Sunninghill and Bryanston.
Where to Start
Walk us through the factory or the warehouse for an hour and we will tell you what the site should look like. First consultation free anywhere in our Johannesburg service area.
In conclusion
Design Gallery
Design Gallery
