Property Developer Websites
Website design for property developers and development marketers across Johannesburg
Built for Off-Plan Buyers, in Johannesburg
Selling a development is not selling a house. There is nothing to walk through, the buyer is committing on drawings and a render, transfer is months or years away, and the questions they need answered — levies, completion dates, what is included, what happens if the development stalls — are the ones most development websites avoid.
Keeden Marketing builds websites for property developers across Johannesburg that answer the hard questions, because those are the questions standing between an interested buyer and a signature.
Developers We Work With Across Johannesburg
We work with developers and development marketers across Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston. Fallon meets you at your offices or on site, and for a development in progress being able to walk it is far more useful than a set of drawings over email.
Property is the most location-driven purchase there is. The suburb, the immediate area, the schools, the commute and what else is being built nearby all matter more than any amount of copy about lifestyle, and they belong on every development page.
A Page Per Development, Built to Sell
Each development needs its own page working as a standalone sales tool: location and what is around it, unit types with sizes and prices or price ranges, floor plans, renders, the specification of what is actually included, the levy or rates estimate, the phase and expected completion, and one clear enquiry path. Buyers compare developments side by side on their phones, and the one missing a price or a completion date is the one that gets closed.
The Unit Schedule Is What Serious Buyers Want
Anyone genuinely close to buying wants to see what is available: unit number or type, size, orientation, floor, price and whether it is available, reserved or sold. Developers resist publishing it and then wonder why enquiries are unqualified. A visible schedule with live availability produces fewer enquiries of far higher quality, and it creates the scarcity that moves people who have been deciding for three months.
Answer the Off-Plan Questions Nobody Answers
Buying off plan means committing money against a promise, and the questions buyers actually have are the ones sites skip: what exactly is included in the price and what is an extra, what are the estimated levies and rates, what is the payment and transfer sequence, who the builder is, what warranties or guarantees apply, and what happens to their deposit if timelines slip. A development that answers these plainly reads as confident. One that avoids them reads as evasive, and buyers are not wrong to notice.
Plans and Documents Buyers Can Download
Off-plan buyers take the decision to a spouse, a bond originator and sometimes an attorney. Downloadable floor plans, the site layout, the specification schedule and a brochure mean your development gets discussed accurately at the kitchen table instead of half-remembered. It is a small amount of work and it measurably shortens the decision.
This sits alongside the other B2B website design work we do in Johannesburg, including engineering firms and industrial suppliers. If your current site is dated rather than wrong, start with a website redesign instead, and consider AI SEO once it is live. Our prices are published, and the first consultation at your offices anywhere in our Johannesburg service area is free.
Property Developer Websites — Common Questions
Should we publish prices?
At least a range per unit type. Buyers compare developments on their phones and a page without a price is usually the one that gets closed. Ranges let you move with the market without rewriting the site.
Should we show a live unit schedule?
We recommend it. It produces fewer but far better qualified enquiries, and visible availability creates the urgency that moves buyers who have been deliberating for months.
We market several developments. One site or one per development?
One site with a strong page per development, in almost every case. Separate sites split your authority and mean starting from zero with each launch, while a single developer site accumulates credibility across projects.
Can the site handle reservations or deposits online?
Enquiry and reservation interest, yes. We would not recommend taking deposits online — that step belongs with your attorney and your sales agreement.
Which areas do you cover?
Developers across Johannesburg East and Sandton, including Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston.
Where to Start
Walk us through the development on site and we will tell you what the sales page needs to contain. First consultation free anywhere in our Johannesburg service area.
In conclusion
Design Gallery
Design Gallery
