Accounting Firm Websites
Website design for accounting, audit and tax practices across Johannesburg
A Johannesburg Studio That Comes to Your Practice
Accounting is a referral business that has quietly become a search business. A company changing accountants now checks two or three firms online before phoning any of them, and what it is checking is narrow: are you registered with a body it recognises, do you handle a business its size, and will you actually answer the phone in February.
Keeden Marketing builds websites for accounting, audit and tax practices across Johannesburg that answer those questions on the first screen.
Practices We Work With Across Johannesburg
We work with practices across Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Linbro Park, Germiston, Morningside, Sunninghill and Bryanston. Fallon meets you at your offices, which for an accounting practice usually means avoiding February and the weeks around provisional tax deadlines entirely. We plan around your calendar.
Local matters more than most accountants expect. A business owner in Kempton Park or Germiston looking for an accountant will nearly always prefer one they can drive to with a box of paperwork, so your suburb and your physical office belong prominently on the site rather than buried on a contact page.
Service Pages by Client Type, Not Just by Service
“Tax” and “bookkeeping” as service pages tell a prospective client nothing about whether you are right for them. A sole proprietor, a family business with fifteen staff and a company that needs an audit are three completely different buyers with different anxieties. Pages built around who you serve — small business accounting, company audits, personal tax, trusts and estates, payroll — convert considerably better, and they match how people actually search.
Pricing Structure Without Publishing a Price List
Almost every prospective client wants to know what monthly accounting costs, and almost no practice wants to publish a number that varies with transaction volume. There is a middle path that works: explain what drives the fee, describe your packages in terms of what is included, and give a monthly range for a typical business of a given size. Firms that do this get fewer enquiries and better ones.
Designations Are Your Strongest Signal — Use Them Properly
Your professional designation is the single most reassuring thing on the website, and on most accounting sites it is a small logo in the footer. Whether you are a registered auditor, a chartered accountant, a professional accountant or a registered tax practitioner, that belongs near the top of the page in words, with the body you are registered with named. It is the fastest way to separate a real practice from a bookkeeping service with a nice logo.
Onboarding and Document Collection
The first three weeks with a new client generate more admin than the next six months. A website that handles the front of that process — an onboarding checklist, a secure way to send documents, clear guidance on what you need for a first engagement — takes real work off your staff. We build that as a standard part of an accounting practice site rather than an afterthought.
This sits alongside the other B2B website design work we do in Johannesburg, including law firms and financial advisors and consultancies. If your current site is dated rather than wrong, start with a website redesign instead, and consider AI SEO once it is live. Our prices are published, and the first consultation at your offices anywhere in our Johannesburg service area is free.
Accounting Firm Websites — Common Questions
Should we list our professional designations and body?
Yes, prominently and in words rather than only as a footer logo. It is the clearest signal that separates a registered practice from an unregulated bookkeeping service, and prospective clients look for it.
Do we need to publish fees?
Not a price list. Explaining what drives your fee, what your packages include and a monthly range for a typical business of a given size answers the question without locking you in — and it filters out enquiries that were never going to be a fit.
Can you build a client portal or secure document upload?
We build secure document submission for onboarding and routine collection. A full client portal is possible but is usually better handled by your practice management software, and we will integrate with it rather than duplicate it.
We get most of our work by referral. Is a website worth it?
Referrals still check you online before phoning — that is exactly when the website earns its money. Its job is to confirm the referral rather than generate cold leads, which changes what it needs to say.
Which areas do you cover?
Practices across Johannesburg East and Sandton, including Edenvale, Bedfordview, Sandton, Linksfield, Kempton Park, Greenstone, Modderfontein, Germiston, Morningside, Sunninghill and Bryanston.
Where to Start
An hour at your offices, outside filing season, tells us what the site needs to do. We will look at what you have and quote a fixed price. First consultation free anywhere in our Johannesburg service area.
In conclusion
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Design Gallery
