You are now online – you have your website up and social networks up and running but you would like more traffic onto your site and of course more lead that turn into sales. AM I right? Yes! It won’t happen overnight but then again nothing ever does. Below you will some best methods in both the short and long term for driving that traffic to your site and pages online.
- Promote on Google
Use Google to promote your business – it is a no brainer! They capture 90% of the market share, its one of the best ways to get your customers to find the solutions they are looking for!
- Create and Verify your Google Business Profile -This allows your Google Business Profile to show up on Google Map results
- Get a website – Every business needs a website, no matter how old-fashioned your business or clients may be. Your website is the go-to for current and prospective customers. Your website serves to promote your business around the clock.
- Implement search engine optimization – Its one thing for you to promote your business; its another thing for Google to promote your business. SEO is a set of practices that align your business with Googles ranking algorithm. SEO isn’t just one method but many methods that collectively work together to improve your rank.
- Create a business blog – Content is such an important driver of SEO, A blog is Live journal to promote your business. A blog is your brand voice around questions and terms your ideal customers are searching in Google. These questions are called keywords and the more content you produce targeting these keywords the more opportunities your create for your business to show up in search engine result pages.
- Share your content – A blog that shows your skill, friendliness, and genuine desire to help your audience is the perfect promotional tool for a business! So don’t just publish posts – Promote them!
- Run Google Ads – While SEO will help you to get to the top the results pages, this is a long term strategy that can take weeks or even months till the results start to show. For more immediate exposure and if you have the budget Google Ads is the way to go. Google ads show at the top of search engine result pages above organic and local listings
- Create listings on the major directories
- Get online customer reviews – Word of mouth is one of, perhaps the most, powerful way of promoting your business to the right people. Testimonials on your own website are great, but reviews on official platforms like Google, Facebook are even better
- Promote on social media – Social Media is a free way of promoting your business but the most popular accounts are Facebook, Instagram, LinkedIN and Twitter but make sure you use the right platforms to your specific niche.
- Promoting your business in your community – For local business the community is critical component of their success; Strive to get to local press; Form partnerships; Network Network Network; Attend, host or sponsor local events; Try out direct mail; Advertise locally and offline
- Other effective ways – Attend trade shows; Run email marketing campaigns; Make advocates out of your employees!
