Corporate Identity Brief Corporate Identity Brief SECTION 1 | BACKGROUND QUESTIONSCompany nameCompany contact detailsCONTACT PERSON FOR APPROVALS AND PRESENTATION OF CONCEPTS?Contact person nameContact person email addressContact person telephone numberWHAT DOES YOUR COMPANY DO?Describe your businessWhat makes your business uniqueWhat are you most proud ofHow would you like the tone of your business designsSophisticatedCorporateSimple & clean cutModernPlayfulEarthyNaturalUrban & industrialElegant & flairAdditional notesSECTION 2 | BRAND QUESTIONS 2.1Thank you for trusting Keeden Marketing. To help us gain a full understanding of your company and your brand, please answer all questions with as much detail as possible. The clearer you can be in the following questions, the more likely we will be able to provide an initial draft that closely matches your requirements and expectations - ultimately saving you time and money. If we misunderstood your brief in any matter, kindly advise us in a respectful manner. We would LOVE to meet needs!COMPANY RELATED QUESTIONSWhy do you want a new logo?Who are your main competitors?How are you different from your competitors?PROJECT RELATED QUESTIONSDo you have a tag line or sloganDo you have any specific imagery in mind for your logo? (This could be a spesific symbol, icon, line, shape, etc.) Yes NoCan you provide reference artwork?(sample 1)Choose File (sample 2)Choose File (sample 3)Choose File Do you have any colour preferences, or existing brand colours?Do you have any colours that you do NOT wish to use?What feeling or message do you want your logo to convey to those who view it?How would you like the typography to appear? ( Example: script, bold, light, etc )Where will your logo be used? ( Example: print,web... )( horizontal or vertical )What famous logos appeal to you and why?Do you prefer busy or clean-cut?Do you like something bold or something softer on the eye?What element should stand out in your logo?AUTHORIZATION TO PROCEED ( ATP )If all of this looks good to you, let's formalize this agreement.Company NameAuthorised RepresentativeDateI have read, understand and agree to the TERMS & CONDITIONS* YesI understand that I am supplying personal information to Keeden Marketing & hereby give Keeden Marketing permission to collect and save my data.* YesSignature Sign Here Previous Submit Form FALLON@KEEDEN.CO.ZA FALLON@KEEDEN.CO.ZA
